For this restaurant rebrand project, I chose to refresh a local sushi restaurant, Wasabi, because it appeared outdated and lacked cohesive branding. Upon reviewing Wasabi’s current website, I noticed inconsistent use of fonts and colors, with the only repetition being a gold accent in the logo.
To create a modern, cohesive look, I developed a new color palette inspired by the colors of sushi, with a light green "wasabi" shade as the primary color. I selected two complementary fonts—one playful and the other clean and simple—to ensure consistency across their branding. I redesigned the logo to reflect a fun yet modern aesthetic, which could work well across various platforms and materials. I also created supporting icons and textures to further enhance the brand's identity.
This project was both enjoyable and rewarding, and I believe the rebrand successfully modernized Wasabi’s image with fresh, engaging visuals.
