For this package redesign project, I revamped the packaging for Silk almond milk (32oz unsweetened) to make it stand out amongst other brands in a grocery store.
I noticed that most almond milk brands used similar photography-based designs, which led me to opt for a more distinctive illustrated style to set it apart. I kept the bold sans-serif font from the original design for brand consistency, but altered the layout to introduce my own visual approach while retaining key messaging and elements. A major change was switching the container to clear plastic, allowing consumers to see the product inside. I also incorporated a “measuring cup” feature on the transparent side, making it easier for the consumer to track how much milk they’re using without additional tools.